The team is keenly aware that it is building a product for people far removed from its comfy San Bruno offices, and that few of its ideas about YouTube are useful there. The phased rollout is also a chance for YouTube to continue learning what works and what doesn't. "So we want to stage how we introduce people to different functionality." YouTube Go is launching with a few thousand users, then expanding in stages before YouTube makes it available to everyone early next year. "Giving them something that YouTube has iterated on with its users over ten years, all at once? That's a little daunting," Akkad says. There are no new features for creators, either.
The new app doesn't have subscriptions, or trending modules, or comments, or many other things you'd expect. This might help explain why YouTube goes out of its way to say YouTube Go is the very start of something. YouTube Is Becoming Many YouTubes to Keep Its Video Crown Arrow They have different devices, different connectivity, different social norms, different ideas about what the Internet is. They aren't like the users who came before. The so-called "next billion" Internet users are coming online, many of them in India, Indonesia, Brazil, and China. Starting today, it's called YouTube Go, and it represents more than a year of work to rethink YouTube for a new kind of user. This app isn't called "Video App" anymore. He taps the home screen to open something called "Video App." It opens in seconds, a scrolling list of video thumbnails on a white background. As the thumbnails and icons render, Harding pulls out another phone, connected to the same network.
When John Harding, YouTube's VP of engineering, takes out a tester phones and taps the YouTube icon, the app takes more than a minute to load. However, one thing inside The House Cat Videos Built feels out of place: one of the Wi-Fi networks crawls at mind-numbing speed.
It's all par for the Silicon Valley course, really.
#YOUTUBE GO FREE#
Kitchens around every corner stocked with free food. YouTube's offices in San Bruno, California are spectacular.
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